Category: Marketing

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15 PPC pro tips for writing text ads

By Pauline Jakober While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and...

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Introducing SSL for Vanity Domains

By Heather Stables What is SSL? As a B2B marketer, your website is likely one of the top tools in your marketing toolkit. That’s why it’s important to secure it via SSL (represented as...

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Facebook CMO Gary Briggs is retiring

By Tim Peterson Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years after leaving Google to join the company, he...