Winning strategies for product pages: Improving findability and buyability

By Andrew Waber What spurs you, as a consumer, to buy one product over another? The brand? The price? While different needs dictate the kind of product you're looking for...

The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen)

By Andy Martin You all know how to make your digital marketing content work for you outside of the office – establishing your brand, bringing in leads, growing your...

LiveRamp launches IdentityLink for Publishers

By Barry Levine Acxiom's LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides...

Cedato offers Video Tech Stack for Publishers

By Barry Levine Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of...

From Hashtags to Tweets: Your Guide to Retail Social Media Marketing

By Amy Nichol Smith Marketing your retail store has become more complex and more layered than ever before. To drive traffic to your brick-and-mortar store or online, you must...

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

By Amy Gesenhues Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Identifying top analytics talent...

An easy quarterly plan for local link building

By Greg Gifford Summer conference season is in full swing, and this month I'm stepping off Greg's Soapbox to share some in-depth knowledge. With the release of the 2017...

Lead scoring: A bridge from marketing to actual sales

By Sweta Patel These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different channels, multiple devices and a...

Identifying top analytics talent in a competitive environment

By Nick Iyengar One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn't taught...