Category: Marketing

Compare 9 paid search campaign management tools 0

Compare 9 paid search campaign management tools

By Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this...

5 must-do technical SEO audit items in 2017 0

5 must-do technical SEO audit items in 2017

By Aleyda Solis In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP...

A deep dive into online-to-in-store attribution 0

A deep dive into online-to-in-store attribution

By Michael Della Penna Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are...

4 Ways to Improve Your Google Map Results 0

4 Ways to Improve Your Google Map Results

By Nathan Olnick Everyone knows that being on the first page of Google is a difficult thing to accomplish if you are trying to rank your business for any search term that actually gets...

How content drives revenue (and how to prove it) 0

How content drives revenue (and how to prove it)

By Rachel Lindteigen In business, revenue is often the bottom line. Let’s face it, as marketers, if we’re not driving new customers and business isn’t growing, we’re not really doing our job. It’s up...