Category: Marketing


Why you shouldn’t have to hate your ESP

By Chip Scully “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two marketers who have partnered with...


What is brand marketing?

By Sponsored Content: Act-On There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy...