Category: Marketing

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Why you shouldn’t have to hate your ESP

By Chip Scully “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two marketers who have partnered with...

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What is brand marketing?

By Sponsored Content: Act-On There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy...