Category: Marketing

An Advanced Guide to Get Genuine Customer Reviews 0

An Advanced Guide to Get Genuine Customer Reviews

By Shane Barker If you were contemplating purchasing a certain product, would you rather trust the claims made by the manufacturer/seller or the experiences of people who have bought the product? It’s likely that...

Meet Aetna CMO David Edelman at MarTech in Boston 0

Meet Aetna CMO David Edelman at MarTech in Boston

By Scott Brinker I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences...