What You Missed at VidCon: 5 Industry Perspectives

As brands look to stay on top of cultural trends, they're heading to VidCon, the largest online video conference. Check out 5 marketers' VidCon takeaways. ...read more Read more here::...

Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data

As micro-moments multiply, consumer expectations are accelerating towards on-demand experiences, and new consumer behaviors are evolving as a result. ...read more Read more here:: Think with Google

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

By Greg Sterling Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media...

5 Surefire Sales Strategies for Introverted Entrepreneurs

By Nathan Resnick Picture a salesperson – what do you think of? Unfortunately, most of us will conjure up an image of a sleazy used-car salesman, an incessant call...

Using Social Media to Drive In-Store Purchases: The New Frontier

By Ben Legg For years, the so-called holy grail of marketing has been attribution. Despite the massive reach and precise targeting inherent in our digital advertising tools, the idea...

Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

By Barry Schwartz Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEGO logic rocks marketing...

Martech and ad tech: Challenges and opportunities

By Jim Yu The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways...

LEGO logic rocks marketing automation

By Mary Wallace I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require...

How to tell whether a site is adaptive or responsive

By Bryson Meunier As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and...