Category: Marketing

Eye-tracker Tobii acquires fellow eye-tracker Sticky 0

Eye-tracker Tobii acquires fellow eye-tracker Sticky

By Barry Levine What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of which it previously owned a minority share. Deal terms were not made public....

Ad fraud detection: A guide for marketers 0

Ad fraud detection: A guide for marketers

By Ratko Vidakovic Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is falling, while the other half claim, in essence, “no...

5 strategies to improve your ad copy 0

5 strategies to improve your ad copy

By Mona Elesseily Ad copy is a very important element in online advertising, but it’s often “set and forgetâ€� — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy...

7 Real-World Tips for Better Social Engagement 0

7 Real-World Tips for Better Social Engagement

By Digital Marketing Depot Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to...