Protecting your brand’s ads on Facebook — because there IS such a thing as...

By Laura Collins Caring about how you're perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal...

The best ways to use social media for marketing your medical practice

By Will Scott With nearly 2 billion active monthly users, it's safe to say that Facebook should be a part of your business and marketing strategy. If you're in...

Adobe updates Target with Sensei-powered enhancements

By Barry Levine From Adobe's blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it...

Customer data platform Segment adds Looker Source to define audiences from multiple tools

By Barry Levine A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual...

Twitter is testing a subscription-style ad program that costs $99 a month

By Tim Peterson With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that...

5 Disruptions Reshaping Modern Marketing

By Digital Marketing Depot Marketing certainly isn't what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and...

Marketing Day: SnapChat ads, SEO projects & Evidon

By Barry Schwartz Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to test (and...

How to test (and perfect) nearly everything in PPC

By Andreas Reiffen PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it's also one of the most...

3 reasons SEO belongs at the beginning of a project, not the end

By Nate Dame Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign,...