Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to...

By John Steinert Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies.The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics...

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech...

By Amy Gesenhues As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face...

Five things retailers must do this summer to prepare for holiday shopping

By Tom Mucklow For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to be ready...

5 ways companies can improve their mobile user experience

By Aaron Strout This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands...

Snapchat’s ad biz has matured but is still a shiny new object for advertisers

By Tim Peterson Like many of its users, Snapchat's advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it's still considered a cool kid among advertisers;...

Evidon launches ‘first commercial-grade’ GDPR solution

By Barry Levine Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched a beta version of which...

Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

By Skyler Holobach No one's hangin' stockin's up, No one's bakin' pie, No one's lookin' up to see A new star in the sky. No one's talkin' brotherhood, No one's givin' gifts, And no one...

Bynder announces free version of its Digital Asset Management (DAM) software

By Barry Levine A screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit. Essentially, Orbit is a limited-function version of...

Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day

By Amy Gesenhues After fifteen years with Sylvan Learning, Amy Przywara rose through the ranks and was named CMO in June of 2015. She began her career with the company...

How green entrepreneurs are using WeChat to tackle China’s trash trouble

By Masha Borak In “A Beijing Recycler's Life”, a short documentary by Chen Liwen, Ma Dianjin and his wife which have been...

Founding Uber AI Labs