By Amy Gesenhues

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 5 tools, tips and hacks to maximize your SEO output
    Aug 1, 2017 by Brian Patterson
    Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity.
  • If your GMB page updates & no one knows, does it make a sound?
    Aug 1, 2017 by Andrew Shotland
    If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.
  • A way to think about modern CRM
    Aug 1, 2017 by Jose Cebrian
    What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t.
  • Snapchat will let brands measure its ads’ impact on sales, results against rivals
    Aug 1, 2017 by Tim Peterson
    Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events
    Aug 1, 2017 by Tim Peterson
    Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
  • Search marketers plan to attend SMX East to become martech trailblazers
    Aug 1, 2017 by Marketing Land
    We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.
  • UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
    Aug 1, 2017 by Greg Sterling
    CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.
  • 7 Quora ads mistakes and how to avoid them
    Aug 1, 2017 by JD Prater
    No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora …read more

    Read more here::


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