Watson mans the first cognitive ad for cars

By Barry Levine

This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto industry.

Last October, the IBM-owned Weather Company launched the first such cognitive ad on its site, for Campbell Soup. In it, a site visitor could enter a few ingredients, and Watson — drawing on his experience as Chef Watson, where he has been trained to understand human food tastes — would return an original recipe using those ingredients.

Since then, another five Watson-powered cognitive ads have seen the light of day, for Country Crock, Swanson, Hellman’s, Theraflu and Flonase.

The newest ad, for Toyota’s Prius Prime, allows viewers to engage in one-to-one conversation with the brand, enabled by Watson’s subject matter expertise on the topic.

[Read the full article on MarTech Today.]

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Read more here:: marketingland.com

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