By Barry Levine

This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto industry.

Last October, the IBM-owned Weather Company launched the first such cognitive ad on its site, for Campbell Soup. In it, a site visitor could enter a few ingredients, and Watson — drawing on his experience as Chef Watson, where he has been trained to understand human food tastes — would return an original recipe using those ingredients.

Since then, another five Watson-powered cognitive ads have seen the light of day, for Country Crock, Swanson, Hellman’s, Theraflu and Flonase.

The newest ad, for Toyota’s Prius Prime, allows viewers to engage in one-to-one conversation with the brand, enabled by Watson’s subject matter expertise on the topic.

[Read the full article on MarTech Today.]

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Read more here:: marketingland.com

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