5 Key Steps to Build a Successful Small Business Website
By Megan Totka
A website is a necessity for businesses of all sizes and anyone who sells products or services. It doesn’t matter what marketing methods you adopt, enabling potential buyers to find you via an online search is key to acquiring new customers.
It is obvious that your business needs a website; it helps you sell services or products and serves as an extension of your business card, providing information about your businesses and what you offer. It should also give readers details about your experience and any other credentials that give you credibility and make your potential customers feel confident in their decision to work with you.
It isn’t as hard as it may seem to create a small business website. You can take on the task yourself to make it budget-friendly or hire a Web developer to build it for you. From the beginning stages when you decide the purpose of your website to the finishing touches when you perform Internet explorer testing to check for browser bugs and functionality issues, utilize these five steps to make the process of creating a successful small business easier.
Decide the reason for your website
Your first step is to decide what you want your website to accomplish. You want to figure out how to reach busy consumers. So will the purpose of your website be to give potential customers more information about your services online? Or to provide articles and information you’re written to help your potential clients? There are many reasons why every business needs a blog, so you might decide to start one to engage your customers. You may sell products and services directly online.
Know the plan behind your website because this will guide you on how to develop it. Remember that it’s okay if you start your website without online sales or a blog. These are things that can be added later, but consider how you will eventually use your website as you design it.
Choose your web content management software
Based on what you plan to do with your website, you have a variety of options in software. Many are free with minimal charges for add-ons. You probably have no idea how many of the websites you visit that use one of these solutions.
If the main purpose of your website is e-commerce, select software specifically designed for e-commerce. If e-commerce is a small part of your website’s purpose, you can get free or inexpensive add-ons that work with the most popular free content management software such as Joomla! and WordPress.
Joomla! Is a free content management software that gives users flexibility, but the structure of your website will be limited. The templates available are extensive and there are countless add-ons which give you a good amount of functionality for your website with little effort. Many are free and paid versions can cost anywhere from around $20 to $200.
The idea of Joomla is to avoid needing to code a website from scratch. It enables easy changes and updates …read more
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