Use These 3 Tools to Create Better Content Than Your Competition
By Zac Johnson
With more than a billion active websites on the internet today, there is an immense amount of content being created daily. As content continues to flood the internet, it’s no longer a matter of just creating content, but, instead, creating better content. This is something Google and other companies have talked about for years, but many site owners, brands and businesses are still stuck in the mindset that they need to keep blogging daily or pushing content out there – whether that be for SEO purposes, to increase social traffic or just to stay relevant.
In either case, it’s wrong. The way to win the content wars of today is to analyze what your competition is doing and do it better. For example, if someone is ranking at the top of Google for a keyword or phrase you would like similar recognition for, see what type of content is on their site, then create something better and more detailed. A perfect example of this would be if your competition’s site was just basic text and images. You might decide to create an infographic to display similar content, while also offering the option of sharing your image on social media and submitting it to infographic directories. It is this type of out-of-the-blog thinking that positions smaller players to compete against much larger brands with bigger budgets.
With all of this in mind, there are plenty of tools out there to help with this process. Many of these tools don’t require any technical knowledge or software to download. Here are three recommended tools that every site owner and brand should be using today to create better content.
Canva graphic design
When creating content for your site, it’s not just the text and information that will make a lasting impression, it’s also how well your content visually appeals to your audience as well. At the same time, it’s extremely important to make sure you are using custom images not only for the titles and headers of your latest site content but also for your social sharing as well. Twitter, Facebook, Linked and many other networks all have their own recommend image sizes, and if you want your brand and content to always look the best, you will want to make sure all of your images are always optimized for the right social specs.
Canva is one of the top graphic design tools on the internet today, and, best of all, it’s free! When you log into their site, you can create anything you can possibly think of. You can choose to start with a blank slate or select from thousands of designs and templates that Canva offers. As for social media specs and sizes, they have most of that already built into their platform. Simply click the type of image you want to create and get to work. (You don’t need to download software or leave the site to complete your project.)
MySimpleShow video creator
We all know the power of online video and how effective it can …read more
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